Sneaker Brand Gully Labs Bags INR 30 Cr To Strengthen Offline Presence

Sneaker brand Gully Labs has secured INR 30 Cr (about $3.3 Mn) in its Series A funding round led by Saama Capital, with participation from existing investor Zeropearl VC.

A host of angel investors, including Mokobara founder Sangeet Agrawal, Veeba founder Viraj Bahl, Genesis Luxury founder Sanjay Kapoor, Edelweiss Mutual Fund CEO and MD Radhika Gupta, and Unacademy cofounders Roman Saini and Gaurav Munjal, also participated in the round.

Gully Labs said it plans to use the capital to expand its product portfolio and scale its offline retail presence across key Indian markets. A part of the fresh funds will also go into strengthening its brand visibility in international markets, including the US and the UK.

Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs is a D2C sneaker brand that aims to reimagine premium sneakers through the lens of Indian culture. Its products blend traditional art and storytelling with contemporary design, offering everything from Phulkari-inspired designs to Onam-inspired silhouettes.

It claims to design and manufacture sneakers 100% in-house, using raw materials sourced entirely from India. Previously, the startup raised $1 Mn in 2023.

Gully Labs, which featured in the June 2025 edition of Inc42’s flagship ‘30 Startups to Watch’, said it has reached INR 30 Cr in annualised revenue since March last year and established an offline presence across five cities in India.

Looking ahead, the Delhi NCR-based startup is targeting INR 100 Cr in annualised revenue by FY27. 

The startup competes with global and premium brands Neeman’s, Comet, Bacca Bucci, among others, in India’s growing sneaker market, which is projected to reach a size of $5.9 Bn by 

Last week, Neeman’s raised $4 Mn to expand its offline footprint  and strengthen its online operations.