Indian ecommerce segment celebrated one of the biggest day in the history yesterday. Biggies including Flipkart and Snapdeal were seen in a tug of war situation trying to pull each other.
Flipkart managed to sell goods worth $ 100 Mn in mere 10 hours with a failed customer experience on its Big Billion Day. And on the other side, as per Snapdeal witnessed sales of over a INR 1 Cr a minute, with lakhs of products being sold in a single day.
Snapdeal claimed it sold 10 products per second across categories between October 3 and October 5 but did not disclose the total sales value.
The number appears to be the same for the two. However, figures of sale of Amazon which is running a three-day discount campaign is not available as of now.
“The Big Billion Day is an unprecedented day for us as this is the biggest sale ever in India. With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce,” said a statement from Flipkart.
But however customer experience and social media outrage tells a different story.