The online marketplace, Snapdeal has relaunched Shopo which was acquired two years back. It is a mobile only marketplace with Zero Commission model to sell new as well as used goods without paying commission fee on sales.
With this model, the Softbank-backed, Snapdeal has come more close to compete with Alibaba-backed Paytm. However, unlike Paytm, the former will not charge any payment processing fee from the merchants and they will be allowed to process transaction through whichever payment method without furnishing any documents.
Presently, the Shopo app offers 14 categories including accessories, apparels, beauty & cosmetic and electronics among others. It was hailed as an online marketplace for Indian designer and handcrafted goods before getting acquired.
Currently, less than 0.1% of the small businesses India have online presence and the listing process followed by ecommerce companies sometimes exclude a large percentage of such entreprises. Snapdeal has turned away 450,000 sellers over the last three years on various grounds. Shopo could provide such sellers with the apt platform to sell their goods.
The sellers will be rated on their products and behavior, the onus will be on them to take care of the user experience. But, Snapdeal has not come up with a way, to how it would deal with consumer grievances in case of a fraud, cheating or sale of sub-standard products.
How It Works?
The app starts with an easy to use landing page where first-time users need to key in their name and mobile number which will be verified. A list of tile-shaped handpicked collections shows the 14 categories mentioned earlier.