Snapchat Elevates Ajit Mohan To The Role Of CBO

SUMMARY

In his new role as CBO, Ajit Mohan will be responsible for growing the social media platform’s advertising business across all regions

Mohan will also oversee the company’s “revenue product and business operations” to help bring greater alignment across Snap’s advertising teams

Mohan, who previously served as head of Meta India and Disney+ Hotstar, joined Snap as its APAC President in 2022

Social media giant Snapchat’s parent Snap Inc has elevated Asia Pacific (APAC) president Ajit Mohan to the role of its new chief business officer (CBO).

“We are also pleased to announce that Ajit Mohan will be our new chief business officer. Ajit joined Snap over two years ago as president of APAC, where he rapidly grew our business and presence across the region,” said Snap Inc cofounder and CEO Evan Spiegel during a post-earnings call for the fourth quarter (Q4) of 2024.

In his new role as CBO, Mohan will be responsible for growing the social media platform’s advertising business across all regions. As per Spiegel, he will also lead the company’s “revenue product and business operations” to help bring greater alignment across Snap’s teams, which are responsible for serving advertising partners.

Mohan joined Snap as its APAC President in 2022. An industry veteran, he previously served as vice president and managing director of Meta India for nearly four years. Prior to that, he also helmed streaming giant Disney+ Hotstar as its CEO.

An alumnus of Singapore’s Nanyang Technical University and Wharton Business School, Mohan previously also served as the executive vice president of Star India’s television business. He also worked with consulting firms McKinsey and Arthur D Little prior to that.

Snap is one of the biggest social media platforms in India with a reported monthly active user base of 200 Mn. The country is also one of its biggest markets, by number of users. In line with its India focus, the company has been aggressively focussing on shoring up its presence in the country.

Last year, a senior company executive told Inc42 that Snap was expanding its team size in Mumbai, Delhi and Bengaluru. Much like other markets, Snapchat, in India, is primarily focussed on building a GenZ userbase (13 to 25 years) with offerings like its high-tech augmented reality (AR) enabled camera filters.

Meanwhile, the Nasdaq-listed social media giant reported a 14% year-on-year (YoY) jump in revenue to $1.56 Bn for the quarter ended December 2024.