Snap Appoints Ex Google Pay Executive Pulkit Trivedi As India Head

Snap Inc has appointed Pulkit Trivedi, former top executive at Google, as India Managing Director.

In his new role, Trivedi will be responsible for leading Snap’s Indian operations, including driving revenue, supporting partners, and nurturing the creator ecosystem. Under a new operational structure, the growth, market development, partnerships, content and creator ecosystem teams will now report directly to Trivedi.

“This new, highly localised structure reinforces Snap’s commitment to India to further build unique experiences for the company’s growing user community,” the company said in a statement.

Before this, Trivedi worked with Google, where he spent the past five years as the Director of Google Pay – India Business Team. As a part of the leadership team, Pulkit was responsible for building strategic plans for the business, forging key partnerships, and leading the monetisation agenda for Google Pay in India.

Trivedi will report to Snap’s APAC President, Ajit Mohan, who joined the company last year from Meta.

“Pulkit’s deep expertise in building and scaling businesses and finding ways to drive outsized growth for partners will enable us to continue delighting our surging community of over 200 Mn Snapchatters in India,” Mohan said.

“Unifying our local teams under this new structure will set the right stage for making accelerated investments in India and enable us to further fuel the growth of our community and partners,” he further added.

Earlier, the role was held by Durgesh Kaushik, who served as the Director of Market Development for India and South Asia at Snapchat India. Kaushik departed from the organization last year.

Earlier in May, Snap claimed to have crossed the 200 Mn monthly active users mark in India. The social media giant further added that more than 120 Mn Indian Snapchatters were watching content across stories, and its user-generated content tab ‘Spotlight’.

In terms of India initiatives, the company had launched Snapchat Sounds Creator Fund last year to support emerging and independent artists in India. It also brought a set of parental control tools to India for its users.

Snapchat competes with the likes of YouTube, Instagram, ShareChat, Moj and others in India in the video content category, while it competes with Google, Facebook, Twitter, and ShareChat in the digital advertising space.

Snap Camera India, the India arm of Snap Inc, saw its profit after tax (PAT) rise 2.14X year-on-year (YoY) to reach INR 6.22 Cr in the financial year 2021-22 (FY22). It posted a profit of INR 2.91 Cr in FY21. The social media giant saw its revenue in India reach INR 65.87 Cr, up 2X from INR 32.7 Cr in FY21.