Skyscanner Launches In Hindi To Localise Travel Booking In India

Global traveltech platform Skyscanner, on Wednesday (August 23) announced the launch of its Hindi language experience across all its products and services to penetrate deeper into the Indian market.

Launched in 2003 by Barry Smith, Bonamy Grimes and Gareth Williams and owned by the Chinese traveltech major Trip.com, Skyscanner operates from offices in Asia-Pacific, Europe and North America.

Skyscanner acts as a one-stop solution for travellers looking to compare ticket fares, hotel tariffs and intra-city commutes by curating data from its partner Online Travel Agent (OTA) sites.

Skyscanner claims to have over 100 Mn users across 180 countries, with support for 30+ languages. The platform has more than 1,200 flight, hotel and car hire partners. In the Indian market, it operates in partnership with MakeMyTrip, Indigo, Goibibo, SpiceJet, Yatra, EaseMyTrip and Cleartrip, with an aim to expand partnerships in the market.

Commenting on the move, Hugh Aitken, VP of Strategic Relations said, “When accessing flight options on Skyscanner travellers will now automatically be redirected to the Hindi locale on the airline or OTA site. As well as native language support, we are also investing across our entire product portfolio, not just for consumers but importantly too for our partners in areas such as distribution, advertising and data.”

The platform further stated that in India, it observed the highest spike in search volume in 2023 since 2019 for both domestic and international destinations.

According to a study by Statista, the Indian travel and tourism industry is expected to reach a market volume of $31 Bn by 2027 growing at a CAGR of 13.47% during the period 2023-2027.