Sirona Elevates Ecommerce Head Krishna Mishra To Role Of Vice President

SUMMARY

Mishra is expected to lead strategic expansion and revenue growth efforts at Sirona in the new role

As per his LinkedIn profile, he claims to have delivered “triple-digit” annual growth

He also claims to have helped the brand clock a tenfold business growth on Flipkart and Nykaa

Days after the cofounders of Sirona bought back the startup from The Good Glamm Group, the feminine hygiene brand has elevated its head of ecommerce Krishna Mishra to the position of vice president of growth.

“I’m happy to share that I’m starting a new position as VP of Growth at Sirona!” Mishra said in his LinkedIn post on Saturday (March 8).

Mishra is expected to lead strategic expansion and revenue growth efforts at Sirona in the new role. As per his LinkedIn profile, he claims to have delivered “triple-digit” annual growth, propelling Sirona to the INR 100 Cr annualised recurring revenue (ARR) mark on several marketplaces.

He also claims to have helped the brand clock a tenfold business growth on Flipkart and Nykaa, in addition to building new portals including quick commerce and strategic partnerships.

“It’s been an exciting journey at Sirona, and I’m looking forward to driving growth in this new role,” Mishra told Inc42

Mishra’s stint at Sirona began in 2020 as a senior manager for ecommerce. He was promoted to the role of the deputy head for the marketplace in 2022. After this, Mishra led the ecommerce segment for nearly 3 years.

Prior to Sirona, Mishra worked for 8 years with ecommerce segments of companies like ayurvedic D2C brand dhampurgreen.com, RAL Consumer Products, and Universal Corporation Limited.

Founded by Deep Bajaj and Mohit Bajaj in 2014, Sirona offers feminine hygiene products like menstrual cups, intimate washes, period pain relief patches, biodegradable sanitary pads, and menstrual cup kits. The startup began its journey by selling PeeBuddy, a portable urination device.

The Delhi NCR-based startup was acquired by Th Good Glamm Group in October 2024 for INR 450 Cr. However, following the acquisition, Sirona’s sales dropped to just one-eighth of its peak monthly run rate of INR 12 Cr, leaving vendors and the Sirona team in a limbo.

Amid the ongoing challenges being faced by The Good Glamm Group, Sirona’s founders bought back the company last month.

Notably, The Good Glam Group has been going through a rough patch for the past one year. The changes to its operational and management structure have allegedly derailed the brands acquired by the company and left them in a disarray.