Shilpa Shetty Ventures Into Kids Clothing Space With Zip Zap Zoop

Actor Shilpa Shetty Kundra has joined hands with fashion consultant Ashmika Sadh to float a new venture, marking her foray into kids’ clothing space.

The venture Zip Zap Zoop is a kids’ and teenagers’ clothing line, that seeks to redefine the industry landscape.

With Zip Zap Zoop, Shetty aims to push the boundaries and redefine the kid’s clothing industry, the company said in a statement. 

”I have always wanted to understand the manufacturing process, whether the dyes are chemical free, the fabric is azo-free, friendly for kids as well environmentally sustainable,” Shetty said.

As per the brand, 80% of its collection comprises sustainable fabrics like organic cotton and recycled polyester which have a lower environmental footprint and less wastage. Along with that, it has also employed over 100 workers directly and indirectly and aims to generate more employment opportunities in the coming years. It aims to have 1000 workers under the Zip Zap Zoop brand.

Sadh added, “We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable & hypoallergenic, suitable for children who have sensitive skin allergies.”

Zip Zap Zoop will be starting with 500 styles. The launch includes various styles and sizes, covering ages 0-19 for both boys and girls, ensuring no child feels excluded. The brand aims to make choices easy for parents and kids, intending to build a loyal customer base in the coming months.

The kids apparel market caters to children between 0 to 14 years of age. According to a report, India’s kids apparel market reached a size of $21.1 Bn in 2022 and is expected to expand at a CAGR of 2.6% to $24.5 Bn by 2028. 

Last year in May, online kids’ apparel retailer Hopscotch announced that its parent company, Hit the Mark, Inc., had raised $20 Mn in a funding round led by Amazon.