The Mobile phone based Music identification service Shazam is getting into a partnership with Saavn, one of the world’s biggest South Asian music streaming service. Saavn already boasts of partnerships with big names like Facebook, Google, Micromax ,KFC and with several premier distribution platforms, including Hulu, Netflix, Amazon, YouTube, Time Warner Cable, Cablevision, and Verizon FiOS.
“The Indian music market is experiencing tremendous growth worldwide, and is expected to grow by 98% over the next five years,” said Will Mills, Director of Music and Content for Shazam. “Shazam is incredibly excited about our partnership with Saavn – as the leader in the Asian music industry as it represents the largest partnership we’ve done in this region and they will help us provide our music fans with an amazing discovery experience.”
This business alliance essentially means that South Asian music lovers can discover new tracks with the music identification mobile app by leveraging Saavn’s huge music library. It is a win-win scenario for both the customers and the two business entities since music lovers get an easy way to find the name and the album of their favorite tracks and purchase the songs from iTunes hassle free.
Shazam has a whooping 27 million tracks and 300 million users spread over 200 countries and they claim that they add 2 million new users each week. Their primary focus has been on English music with a relatively lesser list of Hindi songs.
What does Shazam do? It is a mobile application which recognizes the music played by comparing with its own database. It also allows its users to use social media options to share the songs to their Facebook, Twitter accounts and view song recommendations as well. Now, with its partnership with Saavn, Shazam stands to gain a completely new set of South Asian music which was not a big part of its business until now. Shazam will be able to identify the 1 million tracks that Saavn possesses.