SastaSundar’s Partnership With Flipkart Over

SUMMARY

SastaSundar Ventures, which operates health-focussed digital platforms, ended its partnership with ecommerce giant Flipkart

SastaSundar Ventures reclaimed the brand's intellectual property rights (IPR), along with non-compete rights, from Flipkart Health+

Notably, Flipkart’s subsidiary Flipkart Health had acquired a 75% stake in SastaSundar Healthbuddy in 2021. 

SastaSundar Ventures, which operates health-focussed digital platforms, has said that its partnership with ecommerce giant Flipkart is over now.

SastaSundar Healthbuddy, which is a subsidiary of SastaSundar Ventures, reclaimed the brand’s intellectual property rights (IPR), along with non-compete rights, from Flipkart Health+ via its newly formed subsidiary SastaSundar Healthtech, SastaSundar’s founder and executive chairman B L Mittal told news agency PTI.  

Notably, Flipkart’s subsidiary Flipkart Health had acquired a 75% stake in SastaSundar Healthbuddy in 2021. 

In October 2024, SastaSundar Ventures informed the exchanges that SastaSundar Healthbuddy had entered into a share purchase agreement to sell its entire stake in Flipkart Health Limited to Flipkart Health Private Limited, Singapore. 

The transaction included sale of equity shares as well as preference shares. “The total consideration of INR 97.17 Cr will be received by SastaSundar Healthbuddy Limited, a material subsidiary of the company,” the filing added.

Mittal said that the company had sold the 75% stake in SastaSundar Marketplace for INR 750 Cr to Flipkart in 2021. 

In October 2024, the company said in an investor presentation that it was planning to invest about INR 115 Cr in the next three years in “technology and brand building” and was expecting the brand to be profitable. 

Notably, SastaSundar Ventures operates two digital platforms – SastaSundar App, a B2C platform which provides pharmacy, diagnostics, and wellness services, and RetailerShakti, a B2B platform for pharmaceutical and wellness product distribution. 

Meanwhile, Flipkart Health is an online pharmacy platform where users can buy medicines, healthcare products, and wellness items. It was launched in 2022 after Flipkart’s SastaSundar acquisition. 

The development comes barely a month after reports surfaced that Flipkart was gearing up to launch a 10-minute medicine delivery service under its quick commerce brand “Minutes”. At the time, it was reported that the ecommerce juggernaut had already started onboarding local pharmacies in metro areas to deliver medicines. 

Notably, Flipkart is not alone in experimenting with 10-minute medicine delivery service. In October last year, foodtech giant Swiggy, in partnership with epharmacy giant PharmEasy, began piloting a service to deliver medicines in 10 minutes in parts of Bengaluru. 

Then, there is Tata-backed BigBasket, which too is looking to capitalise on this whitespace by leveraging its sister brand Tata 1mg to offer quick medicine deliveries. Not just this, Plazza, which was founded in November 2024, too has emerged as a budding player in the quick medicine delivery space, even though it is currently limited to a single location in Bengaluru.

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