Salesforce Broadens India AI Focus; Crosses INR 13,000 Cr Revenue Mark

With companies becoming sharply value-driven in their tech choices, Salesforce is steering its 14,000-strong India workforce toward new-age roles like AI trainers and forward-deployed engineers.

Salesforce India’s operating revenue surged in the financial year ended March 31, 2025, crossing the INR 13K Cr mark. The company reported a rise of 46% in its revenue from operations, which jumped to INR 13,140.6 Cr in FY25 from INR 8,970 Cr in the previous fiscal year. In comparison to FY23, Salesforce’s India revenue has more than doubled. 

Including other income of INR 243.9 Cr, Salesforce India’s total income for the year stood at INR 13,384.5 Cr, up 47% from INR 9,116.9 Cr in FY24. The global software giant also saw an improvement in profitability for the India unit. Its profit for the year rose 45% to INR 1,292.3 Cr in FY25 from INR 888.4 Cr in FY24.

Salesforce India ’s total expenses increased 47% to INR 11,652.1 Cr in FY25 from INR 7,924.5 Cr in FY24. Employee costs, its largest spending head, rose 44% to INR 9,120.4 Cr in FY25 from INR 6,315.9 Cr in the previous fiscal. Its cost of services also jumped 145% to INR 917.9 Cr from INR 374.1 Cr in FY24.

The company’s marketing spend increased 37% to INR 157.2 Cr in FY25 from INR 115 Cr last year. Its total tax expense grew to INR 440.1 Cr from INR 304 Cr. 

Salesforce Banks On AI 

Salesforce South Asia President & CEO Arundhati Bhattacharya told another publication that the company already employs over 14,000 people in India and plans are underway to reshape this workforce for the AI age. The company’s Indian arm serves as a critical business, talent and innovation center for Salesforce.

“As the company is focusing more on new-age roles such as AI trainers and forward-deployed engineers,” Bhattacharya, who was conferred with the Padma Shri earlier this year, added. 

Bhattacharya stated that under sales and distribution, the BFSI is the largest contributor, followed by others such as auto, aviation, retail and manufacturing. 

The company is deepening its AI-led capabilities, especially in customer service. By 2027, AI is expected to handle 50% of customer service cases in India, up from 30% today. Under its ‘YuvaAI Bharat: GenAI Skill Catalyst’ programme with SmartBridge, Salesforce also aims to train 100,000 Indian learners in AI by June 2026.

India is said to be home to Salesforce’s second largest workforce, spread across offices in Bengaluru, Mumbai, Delhi, Hyderabad, Pune and Jaipur. 

Salesforce claimed that its skilling efforts trained 75000 learners in digital and AI skills in FY25.

Bhattacharya said that companies are willing to invest in technology and there is no shortage of demand but they are value-conscious, determining the best use case to realise the most returns on it.

“The intention to spend on the right kind of tech is very much there; there isn’t any lack of demand. But they are value-conscious, determining the best use case to realise the most returns on it,” she said.

To meet this shift, Salesforce aims to help enterprises adopt the agentic enterprise model, using AI not just for automation, but for innovation that delivers tangible value to customers, employees, and the broader ecosystem.

Salesforce’s India focus also includes a number of investments. The SaaS giant has invested in fintech, AI and other SaaS companies over the years, including unicorns like Razorpay and Darwinbox. Most recently, Salesforce led the $15 Mn seed funding round for AI-powered app building platform provider Rocket, along with Accel and Together Fund.