Powered By Inc42 BrandLabs

Powered By Inc42 BrandLabs

Flipkart founder Sachin Bansal finally broke silence on Net Neutrality, this move comes in just after both Flipkart and Airtel were criticised by the Net Neutrality advocates. Flipkart was criticised for its anti-net neutrality stand after it went for the ‘Airtel Zero’ initiative.

Though Sachin didn’t made any official announcement on the above said partnership, however, he took Twitter as a medium of communication to explain the company’s take on Airtel Zero.

It is to be noted, ever since the news of Flipkart to be a part of this Airtel Zero platform came into light, Flipkart users had started offering 1 star ratings for the etailer app on the Android and iOS platforms.

Powered By Inc42 BrandLabs

Powered By Inc42 BrandLabs

Bansal made a point that the zero-rated apps will not last long, as they cannot be sustained due to high costs and competition.

See what Sachin Tweeted:

Related: Flipkart may end up giving 8.8cr to Airtel every month.

The cost for a large company like Flipkart with large traffic, who signed up early for the Airtel Zero, will be a tiny fraction of that for a startup. This will help them keep out competition from scrappy startups. “Zero” plans will freeze the current market structure in each segment, which is in the interests of the segment leaders whose fear of decline is greater than their aspiration for growth.

Must Read: How Indian Telcos Are Planning To Hijack The Open Internet & Cripple The Startup Ecosystem

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.