SaaS Unicorn Mindtickle Acquires US-Based Enable Us To Empower Salespersons

Sales SaaS platform Mindtickle has acquired Enable Us, a digital sales room and buyer enablement provider. The addition of Enable Us will help sales representatives to collaborate digitally with buyers using personalised content experiences, accelerating sales cycles and growing revenue more predictably, Mindtickle said in a statement.

The acquisition will help sales leaders – CROs, heads of enablement, and operations – align completely on gaps in knowledge, skills, and day-to-day deal behaviours on one platform, it added.

“This acquisition represents the perfect combination of the respective leaders in sales enablement and buyer enablement coming together,” Krishna Depura, the CEO and cofounder of Mindtickle said.

“Through our partnership with Enable Us, we saw joint customers increase their content use by almost 200%. Also, deals where reps used mutual action plans with champions had three times higher win rates than deals where they were not used. Enable Us’ buyer enablement solutions ensure that behaviours learned and the content utilised gets applied in real-world buyer interactions,” Depura added.

Founded in 2011 by Krishna Depura, Nishant Mungali, Mohit Garg and Deepak Diwakar, Mindtickle is a sales enablement platform that focuses on improving the sales function in businesses by understanding ideal sales behaviours, increasing seller knowledge and skill sets, and incorporating real-world feedback from their meetings with customers.

Mindtickle counts Canaan Partners, New Enterprise Associates, Norwest Venture Partners, and SoftBank Vision Fund among its investors. It has raised more than $281 Mn to date. It became a unicorn in August 2021, after raising $100 Mn in a Series E funding round.

After the acquisition, Mindtickle will incorporate Enable Us’ buyer enablement capabilities into their revenue productivity platform.

Although the funding winter has gripped the startup ecosystem globally, the merger and acquisition deals have not stopped, especially in the SaaS segment.

Last month, SaaS startup Capillary Technologies acquired US-based Brierley for an undisclosed amount. Turtlemint’s B2B vertical Turtlefin acquired insurtech SaaS startup Last Decimal in February for an undisclosed amount.

A total of 240 M&A deals took place in 2022, according to Inc42’s Annual Funding Report 2022. Among all sectors, enterprisetech saw the highest M&A activity during the year.