SaaS Startup Kapture CX Raises $4 Mn To Automate Customer Support Operations

B2B SaaS-based customer support automation platform Kapture CX has marked the final close of its Series A funding round at $4 Mn (around INR 33 Cr) after raising capital from homegrown private equity fund India Alternatives.

Bengaluru-based Kapture CX will use the fresh funds to further push its global reach and market expansion. The proceeds will also be deployed to strengthen its product capabilities and expedite the development of advanced AI technologies for a more innovative and personalised customer experience.

Founded by Vikas Garg and Sheshgiri Kamath in 2014, Kapture CX offers AI-enabled customer relationship management (CRM) software, enabling companies to reach their customers at the point of contact of their choice. The startup offers customer experience management via direct channels, including calls, WhatsApp, chat, email and social media.

Kapture CX has developed a suite of products, the Kapture One Suite, which includes a contact centre, a service centre, a field agents management system, a live chat solution, an AI-based self-service tool for customers for basic troubleshooting, a knowledge management system (KMS) and a learning management system (LMS). 

“There is a seismic shift in customer behaviour and customers now expect faster support and more seamless interaction across all channels. They also require their partner to understand their unique needs with the ability to quickly provide top-of-the-line customised solutions. We are experiencing tailwinds across the large and global enterprise segment that has made us capitalise on Gen AI capabilities,” Garg said.

Outside India, Kapture has launched its operations in the US, the UAE, Indonesia, and Saudi Arabia. It claims to have crossed the 1,000 customers mark from 19 countries and is also planning to add 100 more employees in the next year. It counts the likes of Nykaa, 1MG, Zepto, Meesho, Syska, Big Basket, Ford, Netmeds, Prestige, Tata, and Wipro among its clients. 

The startup claims to have secured $8 Mn funding since inception and counts Cactus Venture Partners as its existing investor. The first raise under the Series A round was conducted in July when it secured $4 Mn from Cactus with global expansion goals.

India’s B2B SaaS space has been gaining investors’ traction for quite sometime now.

For instance, recently, customer experience focussed B2B SaaS platform Omnivio secured $1.02 Mn to boost its omnichannel visibility and development of its product suite. Additionally, the startup will recruit for its Go-To-Market (GTM) teams in India and the Middle East.