Rural India Drives Internet Penetration With 351 Mn Users: IAMAI Report

Rural India Drives Internet Penetration With 351 Mn Users: IAMAI Report

SUMMARY

Internet penetration in rural India has grown 37% year-on-year (YoY) clocking 351 Mn active users in 2021

The ICUBE 2021 report named ‘Internet in India’ covered over 77,000 Indian households across all states and Union Territories except Lakshadweep

In 2021, Indian Internet users widely used the internet for entertainment, communications and social media, the report said

Internet penetration in rural India has grown 37% year-on-year (YoY) clocking 351 Mn active users in 2021. On the other hand, internet usage in urban cities of India has slightly grown at a mere 2% YoY to 341 Mn active users in the corresponding period, as per a ICUBE 2021 study, conducted by IAMAI and KANTAR.

The ICUBE 2021 report named ‘Internet in India’ covered over 77,000 Indian households across all states and Union Territories except Lakshadweep. 

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