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Based out of Mumbai, an international voice calling app, Ringo, has introduced local calling service in India priced at 19 paisa/minute. It enables users to call without an internet connection.

Users can call on any landline or mobile no. in the country, without being charged for roaming, STD or top-up cards. Unlike other VOIP apps, Ringo uses telephone networks instead of phone data or the Internet for a phone call.

Speaking on the development, Bhavin Turakhia, CEO & founder of Ringo stated, “Our vision has been to make calling simple, seamless and low-cost for the masses across the globe. Our local calling service is not only the cheapest in India right now, but it is also free of typical telecom-related hassles such as STD charges and differential pricing. In a country where 3G penetration is not fairly high throughout, we also have a strong edge over Internet telephony apps, as Ringo calls do not use data, and are comparable in price.”

Ringo was founded in 2014 by Bhavin Turakhia, a flagship product of Directi. It is a voice calling app that helps customers to get rid of  the hassles of communication, like switching to different apps for calling options, confusing tariff plans, high costs and low quality calls.

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Directi’s other products include Flock, Zeta, Radix and Media.net.

How Ringo Works:

Ringo works just like the retro telcos, but to the advantage of its users. It does not eat into users talktime and works on the call flow of a conference bridge. Once a customer makes a call, it  places an incoming call to the initiator of the call and then patches him/her through to the recipient, thus making it dirt cheap. The app has access to the phone-book, hence, saves its users from the pain of saving numbers/contact. However, if the recipient does not have the app (yes, you need not have the app to receive a call) a unique caller number is generated which is reflected on the screen of the receiver.

Ringo 1

Ringo is being used in 100+ countries (in the UK and Brazil) with 500K+ downloads across iOS, Android, Windows platform and at Ringo.co platform.

Additionally, the app offers 50 minutes free talk time to every user  for the first time users. It also  50 additional minutes for every friend a user refers to Ringo.

Commenting on future plans for Ringo, Bhavin added, “Our aim is to become a smart, one-stop calling solution for people across the globe. Local calling in India is certainly our biggest step in that direction.”

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