Rediff Ropes In Infibeam Founder Vishal Mehta As Chairman & MD

Digital content and ecommerce marketplace Rediff.com has appointed Infibeam Avenues founder Vishal Mehta as its new chairman and managing director. 

In his new role, Mehta will drive growth in consumer-facing digital payments and financial services at Rediff.

The company’s board of directors made the decision on Tuesday (October 2). Mehta will be succeeding Ajit Balakrishnan, who has led the company since inception in 1996.

This leadership transition comes after Infibeam Avenues Ltd acquired a majority stake in Rediff.com. Mehta will continue in his role as chairman and managing director of Infibeam Avenues alongside his new responsibilities at Rediff.com.

Balakrishnan said, “I am confident that the best is yet to come and under Vishal’s leadership Rediff.com will undoubtedly drive into new realms of growth and innovation.”

Mehta and a cohort of Amazon colleagues cofounded Infibeam in 2007. Its flagship brand, CCAvenue, processes over $86 Bn in transactions annually, serving millions of merchants globally.

Mehta said, “I’m honoured to lead Rediff.com, a company that aligns seamlessly with Infibeam Avenues’ culture and operational strengths. Integrating Rediff into the Infibeam ecosystem marks an important milestone in our growth strategy. Together, we will harness our synergies to deliver innovative solutions and greater value to our customers.”

Founded in 1996 by Balakrishnan, Rediff.com is a Mumbai-based internet company that provides news and information, enterprise email services and an online digital marketplace. It is one of the oldest information companies in India.

In August, payments infrastructure company Infibeam Avenues signed an agreement to acquire a 54.1% stake in Rediff.com for INR 25 Cr.

Founded in 2007, Infibeam is a listed company that offers comprehensive digital payment solutions and enterprise software platforms to businesses and governments across industry verticals.

Infibeam plans to integrate its digital payment services, platform offerings, and AI solutions with Rediff.com’s services, aiming to boost user engagement and unlock new revenue streams. By tapping into Rediff.com’s 55 Mn monthly visitors, Infibeam will cross-sell financial products like loans, insurance, and investments using AI. 

The fintech company will leverage RediffMONEY to drive product adoption and enhance customer lifetime value.