Rebright Partners GP Brij Bhasin Quits; Launches New Startup

SUMMARY

Bhasin said he is launching an AI-focused startup, Snow Mountain AI, which aims to streamline and automate business processes in finance, compliance and legal domains

Bhasin will be a part-time partner with Rebright and transition day-to-day portfolio support, new investments and fund management to others

Rebright Partners has invested in 23 Indian startups so far, including Medikabazaar, InShorts, LetsTransport and MediBuddy

Brij Singh Bhasin, a general partner (GP) at the early stage venture capital firm Rebright Partners, has stepped down to launch Snow Mountain AI, a generative AI-focused startup.

“Today, I step down as a General Partner from Rebright Partners and start a new chapter as Founder of Snowmountain.ai, a tech startup building next-gen software using Gen AI,” said Bhasin in an X post.

The outgoing GP added that he will be a part-time partner with Rebright and transition day-to-day portfolio support, new investments and fund management to new and existing team members. “I’ll continue to provide strategic support to our portfolio founders and refer new investment opportunities to the firm & our LPs,” Bhasin added.

Snow Mountain AI will also receive investment from some of Rebright’s LPs and ‘will continue to collaborate closely in the future as well’, Bhasin said.

Founded by Takeshi Ehibara, Rebright Partners has invested in 23 Indian startups so far, including Medikabazaar, InShorts, LetsTransport and MediBuddy. The VC firm invests at seed to Series A stages and has a ticket size of $200K-$1.5 Mn.

Brij Bhasin used to lead India investments at Rebright Partners. He was a part of the founding team of GSF Accelerator before joining Rebright. His new venture, Snow Mountain AI, will be working in generative AI.

“We use advanced AI agents to streamline and automate complex business processes in Finance, Compliance, Legal and Operations. These “agents” act as digital teammates to review documents, extract data, make decisions, and complete workflows end-to-end,” the company’s website reads.

Snow Mountain AI is Bhasin’s second shot at entrepreneurship. Earlier, he founded the mobile app development startup Boost Tech in 2011. He exited the startup in 2012 to join Little Eye Labs, which was later acquired by Facebook, as an advisor.

In an environment where startup founders are turning investors, with many of them either launching funds to back startups or working as angel investors, Bhasin is taking the reverse route, going from investor to entrepreneur.

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