Gurugram-based raw meat etailer Zappfresh has raised around $3 Mn (INR 20 Cr) in funding led by Amit Burman, Vice Chairman of Dabur India. The round of funding also saw the participation of SIDBI Venture Capital.
With this, the company’s total fundraise till date has touched $4 Mn. As per sources, the fresh capital will be utilised to expand Zappfresh’s supply chain, strengthen its management team and widen its geographical presence.
Confirming the development, Amit Burman, Vice Chairman of Dabur India said, “I see a great potential in the e-market for meat. Zappfresh’s business model is innovative and the use of technology in the supply chain management has allowed for the possibility of a sustainable scale-up capability.”
According to the media statement, Zappfresh aims to leverage the funds for strengthening its technology backbone, expanding its team, bolstering the product and enhancing its community. By augmenting its tech infrastructure, Zappfresh will be able to add more innovative features to its app and website, making the online buying experience of meat more customer driven.
Sajit Kumar, Sr. VP, SIDBI Venture Capital added, “Investing in a firm many times translates to investing in an idea with the potential to scale up. This in my mind is the story of Zappfresh. The fresh meat industry is highly fragmented and digitization of the market can also improve the value chain operating system of this industry. Zappfresh’s promise to offer a hassle-free meat buying experience of the highest quality is unique and has great potential.”
Zappfresh: Bringing Fresh Raw Meat To Online Consumers
Founded in 2015 by former Mobikwik employees Deepanshu Manchanda and Shruti Gochhwal, Zappfresh partners with local poultry farms to offer customers fresh raw meat, thereby bypassing local mandis, wholesalers and butcher shops.