Quick Commerce Platforms Expand Into Smaller Cities Ahead Of The Festive Season

Quick Commerce Platforms Expand Into Smaller Cities Ahead Of The Festive Season

SUMMARY

As quick commerce is taking up increasing space in online shopping, the players in the segment are expected to see a big uptick in sales in the upcoming festive season

Swiggy Instamart, one of the first movers in the quick commerce space, introduced its service in five new cities a few days ago – Udaipur, Warangal, Salem, Amritsar, and Kanpur.

Its archrival, Zomato’s quick commerce arm Blinkit, has also begun expanding into smaller citie

Flush with funds and rising demand, India’s quick commerce sector is witnessing exponential growth. While Zepto, Blinkit, and Swiggy Instamart have established themselves in the segment, the likes of Flipkart Minutes, JioMart, and BigBasket are looking to unthrone these players.

As quick commerce is taking up increasing space in online shopping, the players in the segment are expected to see a big uptick in sales in the upcoming festive season. To make the most of this demand and protect their turf amid the intensifying competition, the likes of Zepto, Swiggy Instamart and Blinkit are expanding to newer cities ahead of the festive season.

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