Quick Commerce Boom Will Create New Opportunities: All In Capital’s Aditya Singh

Amid the ongoing quick commerce boom in the country, All In Capital’s cofounder Aditya Singh said that it will create opportunities for the birth of new startups.

Speaking at Inc42’s Money X, Singh said that like ecommerce, the quick commerce boom will lead to the rise of a number of enablers.

He also said that the increasing order density opens up opportunities for startups to sell data.

Concurring with this, Rukam Capital’s founder and managing partner Archana Jahagirdar said that quick commerce will not be the last type of online delivery channel to emerge in India. 

She said that a few years ago people thought that nothing could beat ecommerce, but now ecommerce seems old. “My prediction is that quick commerce will not be the last challenge that will emerge… I believe there will be another disruption that could change the landscape,” she added. 

The comments come amid the rapid ascent of 10-minute deliveries in India. Last month, Future Group’s founder Kishore Biyani said that the advent of quick commerce has the potential to change the Indian retail industry. 

The quick commerce market is currently dominated by Zomato’s Blinkit, Zepto and Swiggy’s Instamart. Meanwhile, Flipkart’s 10-minute delivery offering Flipkart Minutes is also expanding pan-India.

However, the growth spurt has also caught the attention of regulators in India. Recently, the Department for Promotion of Industry and Internal Trade (DPIIT) referred a complaint against quick commerce players to the Competition Commission of India to investigate the operations of such players. 

The complaint was filed by the All India Consumer Products Distributors Federation (AICPDF), which raised concerns over strategies employed by quick commerce players like predatory pricing and deep discounting.