Purplle’s FY24 Sales Zoom 43% To INR 680 Cr, Loss Almost Halves

Purplle’s FY24 Sales Zoom 43% To INR 680 Cr, Loss Almost Halves

SUMMARY

The beauty ecommerce marketplace managed to reduce its cash burn in FY24, as a result of which its net loss plummeted 46% to INR 124.1 Cr

Despite the 43% increase in its top line, Purplle’s total expenditure rose only 15% YoY to INR 849.6 Cr in FY24

EBITDA margin improved to -12.5% in FY24 from -41.6% in FY23

Mumbai-based beauty ecommerce marketplace Purplle’s revenue inched closer towards the INR 700 Cr mark in the financial year ended March 31, 2024. The Abu Dhabi Investment Authority (ADIA)-backed unicorn reported an operating revenue of INR 679.6 Cr in the financial year 2023-24 (FY24), an increase of 43% from INR 475 Cr in the previous fiscal year. 

The ecommerce marketplace primarily earns revenue through listing of products on its website. It earned INR 392.9 Cr through this in FY24, an increase of 72% from INR 227.9 Cr in the previous year. 

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