PURE Partners Charge Power To Sell Energy Solutions In The US

SUMMARY

PUREPower, the battery storage solutions vertical of PURE, will sell its energy storage products to consumers in the two North American countries via a co-branding arrangement

The collaboration will leverage PURE’s experience in battery tech and power electronics and Charge Power’s marketing and sales expertise to make a “significant impact” in two markets

In September last year, PURE’s board passed a special resolution to change the status of its parent, PuR Energy, from private to public in the run up to its IPO

EV maker and energy solutions startup PURE, formerly Pure EV, has entered into a “strategic partnership” with Charge Power Inc to enter the US and Canada markets.

As part of the collaboration, PUREPower, the battery storage solutions vertical of PURE, will sell its energy storage products to consumers in the two North American countries via a co-branding arrangement. While the partnership will specifically focus on grid-scale products in the US, it will target commercial and industrial (C&I) and grid-scale markets in Canada.

For context, grid-scale battery storage solutions are large-scale battery systems connected to the power grid that store electricity for later use. On the other hand, C&I products have applications in commercial and industrial use for storing energy.

In a statement, PURE said it will continue to retain all IP rights related to its energy storage products to protect its proprietary technologies. It also said that the startup plans to expand its market penetration into other regions globally in the near future.

The collaboration will leverage PURE’s experience in battery technology and power electronics and Charge Power’s marketing and sales expertise to make a “significant impact” in two markets.

With this, the startup is eyeing a pie of the US and Canadian energy storage markets, which, as per reports, are projected to become $70.7 Bn and $18.3 Bn opportunities by 2033 and 2030, respectively.

Founded in 2015 by Nishanth Dongari and Rohit Vadera, PURE has two distinct verticals. Under PURE EV, it manufactures and sells a range of electric bikes and scooters such as eePluto 7G MAX, ETRANCE Neo+, ePluto 7G, among others, through its network of 80 dealerships. It claims to have accumulated over 80,000 customers so far.

PUREPower provides battery storage solutions powered by AI and its proprietary multi-level thermal management system. The IIT Hyderabad-incubated startup claims to have over 100 IPs under its belt.

PURE has raised more than $14 Mn in funding to date and counts Bennett Coleman and Company, Hindustan Times Media Ventures, among others, as its investors.

PURE’s IPO Plans

The partnership comes at a time when PURE is actively working towards its public listing on the Indian bourses. As part of this, its board, in September last year, passed a special resolution to change the status of its parent, PuR Energy, from private to public.

The conversion of a private entity to a public entity is a requisite process for companies intending to get listed on the stock exchanges. This came days after the company last year announced plans to go for an IPO in 2025.

The development also comes at a time when many of PURE’s rivals in the EV space have gone on to list on the exchanges. While Ola Electric listed on the bourses last year, Ather Energy made its public markets debut earlier this month. Then, there is Greaves Electric Mobility, which is also gearing up for a public listing soon.

That said, as per VAHAN data, PURE EV’s sales declined nearly 20% to 1,449 units in April 2025 from 1,805 units in March 2025 amid intensifying competition in the EV two-wheeler space.

On the financial front, PURE slashed its net losses by more than 99% to just INR 53 Lakhs in FY24 as against a net loss of INR 9.3 Cr in the previous year. Operating revenue declined nearly 6% to INR 123.6 Cr during the year under review from INR 131.28 Cr in FY23.