Pune based Buzzfactory Interactive Pvt. Ltd. social media & digital agency has been acquired by US based mobile technology company Qliktag Software Inc.
Last year, Qliktag Software Inc. has initially made an early angel investment in Buzzfactory on a minority stake and now has acquired complete ownership of Buzzfactory.
The financial terms of the deal has been left undisclosed.
Post-acquisition, Buzzfactory will continue to deliver on its core offering based on expertise in social media & the digital domain and additionally extend its creative capabilities to “in-store mobile merchandising and mobile engagement” through the technology platform launched by Qliktag.
“Discussions of acquisition started a few months back when we felt it was better to grow the business together with Qliktag since there was a good synergy in having a strong product component (which Qliktag has) along with services which is what we have been working on,” said Neil Sequeira who founded Buzzfactory in 2009.
Over the years, Buzzfactory has evolved into a 360 degree social media and digital agency with strong capabilities and expertise in content strategy, communication, social media and the digital domain as a medium for businesses.