Pune based Buzzfactory Interactive Pvt. Ltd. social media & digital agency has been acquired by US based mobile technology company Qliktag Software Inc.
Last year, Qliktag Software Inc. has initially made an early angel investment in Buzzfactory on a minority stake and now has acquired complete ownership of Buzzfactory.
The financial terms of the deal has been left undisclosed.
Post-acquisition, Buzzfactory will continue to deliver on its core offering based on expertise in social media & the digital domain and additionally extend its creative capabilities to “in-store mobile merchandising and mobile engagement” through the technology platform launched by Qliktag.
“Discussions of acquisition started a few months back when we felt it was better to grow the business together with Qliktag since there was a good synergy in having a strong product component (which Qliktag has) along with services which is what we have been working on,” said Neil Sequeira who founded Buzzfactory in 2009.
Over the years, Buzzfactory has evolved into a 360 degree social media and digital agency with strong capabilities and expertise in content strategy, communication, social media and the digital domain as a medium for businesses.
Mobile engagement and bridging the digital world we have become so reliant on with the real physical world we live in is something we believe in very strongly as an agency in terms of where the future is headed. Having worked with Qliktag Software Inc. for some time now, I believe the technology platform they have been working on clubbed with the services capabilities Buzzfactory has built will drive us through a more exciting future.
The acquisition will help Buzzfactory expand its existing services into the US and global markets through developing a stronger presence there and introduce Qliktag’s technology to Asia and India where the mobile equipped consumer base is large and more businesses are looking for innovative ways to capture their attention and engage them. “With acquiring Buzzfactory’s creative services capabilities in deploying in-store mobile experiences using Qliktag’s technology platform, we’re essentially adding value through being able to offer a more complete innovative software plus services to customers,” said Dilip
Daswani, CEO, Qliktag Software Inc.
Buzzfactory will continue to be headed by Neil Sequeira who will assume the role of CEO. Jeff Ballard will be joining Buzzfactory as the Head of North America Operations at the Newport Beach office in California.
The acquisition will be followed by an expansion of the team both on the digital marketing services front as well on the product development and technology end as well as plans to promote Qliktag’s mobile merchandising and engagement technology within India and developing the North American client base for Buzzfactory’s solutions.
Buzzfactory is a 360 degree social media & digital consulting agency that partners with businesses to spearhead strategy & execution of their digital initiatives.
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