Plotline Bags $2.6 Mn To Personalise App Experience For Consumer Brands

Enterprise tech startup Plotline has raised $2.6 Mn in its seed funding round from early-stage VC firm Elevation Capital.

The startup will use the capital to bolster key functions like research and development (R&D), marketing, and sales. A chunk of the capital will also be deployed to drive expansion in markets such as the US, Middle East, Africa, and Asia-Pacific regions. 

Founded in 2022 by Shubham Jindal and Adarsh Tadimari, Plotline helps consumer brands make their apps dynamic based on individual user behaviour to drive app usage and engagement. Its no-code platform enables product and growth teams to build native and personalised experiences for their end users.

Commenting on the fundraise, Elevation Capital’s vice-president Poorvi Vijay said, “With the rise of vertical superapps, Plotline helps consumer apps cut through the noise and deliver the best in-app experiences… We’re eager to support Shubham Jindal and Adarsh Tadimari on this journey as they redefine the dynamics of user engagement and drive unparalleled growth in this industry”.

Plotline claims to analyse billions of data points and leverages large language models (LLMs) for content creation and continuous experimentation to streamline user experience in the app itself. 

“… Through our work with customers over the past year, we see that influencing user behaviour by making apps dynamic can be extremely beneficial for the company and end user. As apps transition from single-function tools to vertical super apps that offer multiple complementary services – they realised there was untapped potential in helping marketers and users unlock their apps’ full value,” Plotline cofounder Jindal said.

Based out of San Francisco and Bengaluru, Plotline claims to have so far catered to more than 50 consumer apps, including Dream11, Khatabook, BharatPe, CoinDCX, and Niyo. It also claims to have served more than 15 Cr end users through its offerings. 

Banking on the affordable and high-quality talent pool in the country, the Indian enterprise tech sector has grown by leaps and bounds over the last few years. As a result, it has emerged as a key focus area for investors. Homegrown SaaS companies are not just building products and services for India but also for the globe. 

As per Inc42 data, Indian enterprise tech startups raised $15 Bn across 1,100 deals between 2014 and 2023.

Last month, enterprise tech startup Uniqus Consultech raised $10 Mn (around INR 83.5 Cr) in a Series B funding round led by Nexus Venture Partners, with participation from Sorin Investments. Last week, Hyderabad-based Runo also secured $1.5 Mn in a pre-Series A funding round from Unicorn India Ventures and Callapina Capital.