On Demand Laundry Startup PickMyLaundry Launches Offline Store, Plans To Create Franchise Model

On-demand washing and dry cleaning startup, PickMyLaundry has launched its first offline store in Gurugram. The move is aimed at creating a franchise model for the startup and reducing last mile logistics expenses.

As per an official statement, the store is equipped with modern stacker washing coin-operated machines and steam ironing facility. The store is located in the premises of Maple Heights Society, Gurugram. It will also offer doorstep service to walk-in customers and orders placed via PickMyLaundry app as well.

Commenting on the development, Samar Sisodia, co-founder, PickMyLaundry said, “This marks the beginning of our foray into retail services and of laundromat culture in India. With better customer experience, these stores would surely help us realise our vision of outsourcing household laundry doing in India.”

Founded in May 2015 by IIT alumni Gaurav Agrawal, Ankur Jain, and Samar Sisodia, PickMyLaundry is an online laundry booking startup that offers solutions for premium washing, dry-cleaning services, and wardrobe management.

Talking about the initiative, Kedar Lele, who has invested in his personal capacity said, “Captive laundromat facility for an apartment complex is an idea whose time has come. And PML would be one of the first to roll this out. High on convenience, affordability and comfort, this model is another example of outstanding consumer-centric innovation at PML.”

PickMyLaundry currently is operational in Delhi, Gurugram, and Noida, with over 15,000 app downloads, according to an official statement. The company caters to both B2C and B2B clients and assures doorstep pickup and a 48 hour delivery time.

In August 2015, GHV Accelerator selected PickMyLaundry as the third startup for its accelerator programme. As part of the Acceleration Programme, PickMyLaundry received a Seed funding of $100K in exchange of 20% equity. Earlier this month, it received an undisclosed amount in funding from FMCG executive Kedar Lele and existing investor, GreenHouse Ventures Accelerator (GHV Accelerator).

Other players in this segment include Urban Dhobi, SBricks, Wassup, Laundry Wala etc.