PhonePe Launches Ecommerce Consumer App ‘Pincode’ On ONDC Platform

PhonePe Launches Ecommerce Consumer App ‘Pincode’ On ONDC Platform

SUMMARY

The app is downloadable from Google Play and App store

At present, Pincode is only available in Bengaluru city and will soon be launched in other cities

The development comes a few days after PhonePe’s ZestMoney acquisition deal fell through

Fintech giant PhonePe has today launched a consumer-centric shopping app Pincode, which is built on the Centre’s Open Network for Digital Commerce (ONDC) platform. The move is suggestive of PhonePe’s plan to strengthen its hold in India’s ecommerce space.

The app, which will focus on hyperlocal commerce, is downloadable from Google Play and App store. At present, it is only available in Bengaluru city and will soon be launched in other cities.

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