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How Paytm, Zomato Got Sucked Into A Twitter War Over Customer’s Tweet

How Paytm, Zomato Got Sucked Into A Twitter War Over Customer’s Tweet

‘Customer is king’ and Twitter user Shubhashish proved it right there, by making giants like Paytm and Zomato duke it out on on the micro-blogging platform. What started with a simple ‘experience-sharing’ tweet (a negative one, of course), took a hilarious turn when both companies were seen blaming each other for the mistake. And the final outcome will make you laugh till your stomach hurts!

So, what was the mistake that made Shubhashish vent his anger on social media against Paytm and Zomato?

Here is how it all started.

Like on any regular day, Shubhashish ordered food from Zomato and paid via net banking. Soon after placing his order, he got an SMS from Paytm, citing his order and asking him to pay via Paytm’s app. Considering it a sheer data breach case, he talked directly to Zomato on Twitter, if the company is selling the order data of its customers to Paytm.

To this Paytm’s Vijay Shekhar Sharma responded:

Restaurant uses sm 3rd party order management system & they sold the order confirmation inventory to us.

Before, the two could mutually agree on a solution to it, Zomato’s Deepinder Goyal dropped in, to troll Paytm further on the moral grounds.

As the spat continued a bit longer, Deepinder thought to get his brand name cleared from the matter.

Before the debate got to the next level, Apurv Patel, Cofounder, PetPooja.com pushed it to a different angle, putting all blame on the merchant, to whom the order was placed. (Lol)

Finally, seeing that the discussion was turning to an unending debate, Vijay thought it best to rest his case and leave the battlefront.

Well, whosoever made the mistake – the merchant, the aggregator or the payments platform, one thing is clear. There are loopholes to be mended and strict regulations must be made to adhere to data breach situations. Seems, it can be another task for PM Narendra Modi’s disaster management team. 

Acche Din for the poor, unsuspecting users perhaps?

Editor’s Note: An earlier version of this article had the headline as ‘How Paytm, Zomato Got Sucked Into A Twitter War Over Trolling Customer,’ which has since been updated.

Author

Meha Agarwal

Inc42 Staff

Meha has engineering and MBA degrees, but she has always been a writer at heart. It was the perfect combination of utilising her research and analytical skills and her enthusiasm for writing that sparked her interest in writing about the Indian startup ecosystem – the latest tech and gadgets and the startups that create them. She is always on the lookout for industry-specific stories in niche areas of interest such as ecommerce, fintech, greentech and more.

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