Noida-based startup MobiQuest Mobile Technologies has raised an undisclosed amount of funding from digital wallet Paytm. The investment was concentrated on MobiQuest’s loyalty platform m’loyal.
Post-investment from Paytm, the company will continue to operate as a separate entity.
Founded in August 2008, MobiQuest operates in the mobile loyalty & data analytics space. It enables retailers and B2C businesses to acquire, engage, and reward their customers. MobiQuest’s loyalty platform m’loyal integrates with brand POS and other social, web and mobile channels to capture customers.
MobiQuest clusters data based on purchase, frequency, product category usage, and drive analytics-based campaigns. This, in turn, results in higher ROI on the marketing expense of the brand.
Sudhanshu Gupta, Vice President at Paytm said, “Over the last year, we have enabled our partnered offline merchants with Paytm’s QR code-based payment solution. In the next phase, we aim to enable them with tools that will help them drive incremental sales and revenues. Our partnership with MobiQuest will help us offer mobile-based loyalty programs to our partner merchants.”
M’loyal is a self-serve platform which claims to have over 100 brands as clients and a database of 80 Mn consumers. The m’loyal platform is available for brands across retail, F&B, fashion, malls, health and wellness and hospitality. Through m’loyal, online sellers on Paytm can sign up for precision marketing across online and offline channels. It is available in India, Malaysia, Dubai, and Singapore.