Ecommerce unicorn Paytm Mall has reportedly partnered with several brands and is planning to invest over $33.7 Mn (INR 250 Cr) to offer cashbacks and Paytm Gold during its major sale event dubbed as ‘Mera Cash Back Sale’ which is scheduled to be held from October 9-15 this year.
The digital payment giant Paytm’s ecommerce subsidiary is starting its sale a day prior to Amazon India and Flipkart’s festive sales – ‘The Great Indian Festival’ and ‘The Big Billion Days’ respectively.
As per reports, both Amazon India and Flipkart are together spending $54.01 Mn (INR 400 Cr) in this year’s festive season sale promotions. Also, Amazon India has invested $79.8 Mn (INR 590 Cr) in its digital payment arm Amazon Pay. Further, in August 2018, Flipkart had also invested $65.8 Mn (INR 451 Cr) in PhonePe.
According to the company, during the “Paytm Mall Maha Cashback Sale”, the company will be providing daily Flash Sales under which special deals will be available to the customers. It will also offer lowest price between 8 am to 12 pm on various products during the sale.
Additionally, the platform will also organise interactive games such as ‘Treasure Hunt’ and ‘Guess the Price’ for the shoppers who can win instant cashback vouchers.
This is the first time Paytm Mall is participating in the festive sale with such a fanfair. Well, last year the ecommerce industry was too engrossed with the failed Flipkart-Snapdeal merger and also, till last year Snapdeal was observed as the player holding the spot after Flipkart and Amazon India in the industry.
Amit Sinha, Chief Operating Officer at Paytm Mall said, “Our team has been engaged in the preparation of this sale for the past three months where they have partnered with top brands, meticulously planned and scaled operations while building logistics to give users the best shopping experience and best offers on a wide range of products”.
Also, on September 28, in an official statement, Paytm Mall had also announced that it has achieved over 1 Mn orders in a day during its pre-festive sale. The blog also mentioned that the company has entered into a strategic partnership with Apple to make the entire range of iPhones, including the latest iPhone Xs and Xs Max, available on its platform.
This year’s festive season sales is no less than a big bang for the Indian ecommerce industry. Three big players – Flipkart, Amazon India and Paytm Mall – backed by some of the world’s most deep-pocketed conglomerates – Masayoshi Son-led Japan-based SoftBank; Jeff Bezos-led US-based global retailer Amazon; and Alibaba + decacorn Paytm – are competing to prove their dominance.
Also, along with marketing, the companies have to make their tech play stronger to avoid any last minute glitches. For instance, earlier today reports surfaced that Zomato faced a massive technical outage during its “No Cooking Sunday” campaign offering users 50% discounts on delivery across several cities in the country.
Just few hours to go! Be ready to witness what the three unicorns have in their kitty for year 2018. In any case, the battle will be immense, and prides will be at stake.