Paytm Mall is reportedly in talks with online grocery startup Bigbasket to invest $200 Mn for a substantial stake.
Sources close to the development confirmed the same to FactorDaily that Paytm Mall has started due diligence of Bigbasket’s accounts and operations. An unnamed source said, “(Even) before the due diligence, Paytm (Mall) has offered $200 Mn to own a majority stake in BigBasket. The final agreement will be made only after due diligence process gets over.”
An email sent to Bigbasket did not elicit a response at the time of publication.
Ecommerce and payment platform Paytm launched a consumer shopping app Paytm Mall in February 2017. It is inspired by the model of China’s largest business-to-consumer (B2C) retail platform, TMall. In March 2017, Alibaba had invested $200 Mn in Paytm Mall.
The Bigbasket Story
Bigbasket is touted to be the biggest online grocery player in the country. Started by Fabmall founders VS Sudhakar, Hari Menon, VS Ramesh, Vipul Parekh, and Abhinay Choudhari in 2011, Bigbasket is an online food and grocery store.
The company’s online grocery stores are present in more than 26 cities across India, including in Bengaluru, Hyderabad, Mumbai, Pune, Chennai, Delhi, etc.
According to a company statement, the online grocery store stocks over 20,000 products and 1,000 brands including fresh fruits and vegetables, packaged bread, bakery and dairy products, etc. The company claimed to have crossed the 5 Mn customers mark in May 2017.
The platform claims to currently receive over 50,000 orders each day. Also, as per an official statement, the average monthly customer spend has grown from INR 500–INR 800 in December 2011 to INR 2,000+ in May 2017.
In April 2017, it was reported that Bigbasket and Gurugram-based hyperlocal grocery delivery startup Grofers, were in talks for a potential merger. Last month, multiple reports surfaced regarding Amazon conducting preliminary talks with Bengaluru-based Bigbasket, for a possible acquisition.
Online Grocery In India
According to a Goldman Sachs report, “The domestic online retail industry is evolving into a hyperlocal, on-demand market. India’s ecommerce market is estimated to grow 15 times to $300 Bn by 2030.” The Indian online grocery market is estimated to reach $40 Mn (INR 270 Cr) by FY ’19 growing at a CAGR of 62% from 2016 to 2022.
Earlier today, it was reported that Amazon had received the final nod from the government for its proposed $500 Mn investment in food retail in India.
Homegrown ecommerce unicorn Flipkart is also planning to enter the grocery category again. It initially entered this space with the launch of Flipkart Nearby in October 2015. However, as a restructuring move, it shut Nearby down in February 2016.
With this potential acquisition by Paytm may look to tap into the 180-minute delivery time offered by the Bigbasket delivery network. Other startups in the grocery segment, apart from Bigbasket and Amazon India include ZopNow, Satvacart, Grofers, Godrej Nature’s Basket, DailyNinja, etc.
(The development was reported by Factor Daily)