Online Meat Brand Zappfresh Raises INR 30 Cr For Acquisitions, Expanding Offerings

Delhi NCR-based meat delivery startup Zappfresh has secured INR 30 Cr ($4.3Mn) in an undisclosed funding round from Ah! Ventures, HT Media, Unity SFB and Heifer Impact. 

The fresh capital will be used for acquisitions, expansion and infrastructure upgrades across northern and southern pockets. The startup also plans to roll out new product lines soon.

Founded in 2015 by Deepanshu Manchanda and Shruti Gochhwal, Zappfresh procures meat from farms and claims to deliver it to the end customer in 90 minutes once the order is placed. Zappfresh is currently operational in Delhi-NCR and Bengaluru.

“…..this collaboration will not only help us expand our reach but also build more traction in our diverse product portfolio, which includes poultry, goat meat, seafood, and ready-to-eat products…,” said Zappfresh co-founder, Manchanda.

Earlier in July, it acquired Dr. Meat, a brand operated by Sukos Foods, to expand across the South Indian market. 

Zappfresh, which counts SIDBI VC, Dabur Family Office, LetsVenture and Keiretsu Forum, among others, as its marquee investors, is aiming for an overall revenue of INR 300 Cr by the end of FY24, with a revenue target of INR 70 Cr in Bengaluru alone.

It competes with the likes of Licious and TenderCuts in the direct-to-consumer (D2C) meat delivery space, and with Swiggy Instamart, Big Basket and Blinkit in the quick commerce and grocery segments.

In a distress sale, recently TenderCuts got acquired by Delhi NCR-based omnichannel meat brand Good To Go, for an undisclosed amount.