One97 Partners With Tigo For Launching Audio Story Portals

One97 Communications has recently launched innovative audio story portals with international telecom firm Tigo across multiple countries in Africa. WIth this, now Tigo users across Tanzania, Rwanda and Senegal can just dial into the portal and listen to their favourite stories on the phone, anytime and anywhere

The audio story portals offer users the option of listening to immersive stories on-the-go. The collection of audio books has been carefully curated to offer stories with a wide appeal across age groups. Ranging from kids’ stories, fictional tales to aspirational accounts, there is something for everyone. These stories, locally-written and voiced by African talent have been recorded in One97 Communications’ own studios based in Africa.

Vijay Shekhar Sharma, CEO, One97 Communications, said, “At One97 Communications, we are consistently striving to innovate and customize our offerings for various telecom operators and their customers. With the launch of the audio story portal, Tigo will be able to build greater affinity with its customer base and nurture long-lasting relationships across markets in Africa. The state-of-the art audio content platform is sure to be a hit amongst Tigo’s wide user base.”

Refreshed every week, the audio stories are hosted on a stellar audio content platform that remembers the user’s language preference and even the point at which he/she last left a particular story.  The enriching and stimulating audio story portals present a perfect blend of traditional modes of entertainment with latest technological advancements.

Tigo is a part of Millicom International Cellular S.A. (MIC) and provides affordable, widely accessible and readily available mobile and internet services to more than 50 Mn customers in 14 emerging markets across Africa and Latin America.