Omnivio Bags Funding To Help Retail Brands Build Omnichannel Customer Experiences

Delhi NCR-based omnichannel enablement platform Omnivio has secured $1.02 Mn in a seed funding round led by Caret Capital (formerly Supply Chain Labs). 

Blume Ventures, Eximius VC, SuniconVenture Fund, Misfits, several angel networks and individual angel investors, and the startup’s existing investors, 91 Ventures, Dexter Angels, and Supermorpehus, also participated in the round. 

Founded in 2021 by Sidhartha Kumar Bhimania and Anuj Jain, as a SaaS omnichannel enablement platform, Omnivio addresses the challenges faced by retailers and omnichannel brands in providing seamless customer experiences across multiple channels.

Its services, including the control tower and orchestration platform, empower businesses with the post-checkout visibility and control necessary to thrive in the omnichannel landscape. With these services, the startup offers post-checkout visibility and business operations control across marketplaces, own checkouts, and physical stores.

According to its website, it works with brands such as Supertails, Meesho, Mensa, Rubans, among others.

The funds will be allocated towards enhancing its omnichannel visibility and development of its product suite. Additionally, the startup will recruit for its Go-To-Market (GTM) teams in India and the Middle East. 

Commenting on the need for omnichannel enablement, Caret Capital’s managing partner Prajakt Raut said, “While omnichannel is rapidly becoming mainstream, companies find it challenging to transition from a pure offline player to an omni-channel player, or vice-versa, as their existing supply chains and distribution networks are not designed for the omnichannel world.”

With markets becoming phygital with time, omnichannel is becoming a significant key to growth. Thus, from startups to global giants, businesses of all sizes are striving to crack this omnichannel code. 

Previously, the startup had secured over $500K in angel funding in 2022.