Ola, which had started with food delivery with the launch of Ola Cafe, the company is now all set to launch grocery delivery service. A recent job posting on a job site, shows that the company is looking to hire delivery executives in Bangalore.
This move is similar to what Uber does in the US.
ET had previously reported, that the company was also looking to partner with companies with whom it could tie up and launch the service. However, it was not able to find any possible partner and thus now it is looking to partner with offline retailers directly for grocery collection and delivery. The company is expected to pilot the service next month.
This moves comes in at a time when, major players are trying their hands in the billion dollar grocery segment. Just recently, Paytm ventured into grocery by launching Zip app, Amazon launched KiranaNow, Snapdeal did the same by partnering with Godrej Group’s food retail arm Godrej Nature’s Basket. Several players like BigBasket which recently announced that it will be partnering with 1,800 neighbourhood stores to deliver orders faster, LocalBanya, Zopnow, Grofers and PepperTap, too, are focusing on hyperlocal deliveries by partnering with local stores.