Ola has been expanding with quite vim and valor. Company has aggressive expansion plans which it aims to achieve by diversifying into different categories. The company has now started beta testing its app ‘Ola store’ for grocery and daily needs. The company started venturing into different segments with launch of Ola cafe which was its food delivery arm few months back.
The reports about Ola venturing into grocery delivery has been in news since past few week, the company had also posted job openings to hire delivery executives till last month and now the company has come up with the service, quite swift.
The move is somewhat similar to what Uber does in the US. The app will be a standalone app unlike ‘Ola Cafe’ which is part of the Ola Cabs app. A select few users received mail about the launch of Ola Store which started as follows
“At Ola, we are obsessed with making life simpler; we’ve already made your travel more comfortable and easy, and now we want to introduce the same efficiency to make your grocery shopping more convenient.” Only users who have received a link via mail will be able to download the app from Play Store, otherwise, it won’t work. These beta tester will be offered 50% off on their first order.
This development was first reported by YourStory. Here are screenshots of the app.