So, just when I was just getting ready to have a nice lazy Sunday afternoon post a nice long run (for real), I opened up one of the multitude of apps available to the Indian consumer these days, called Swiggy, which got my install cause of its USP of owning the delivery chain for timely deliveries plus no minimums. Swiggy has raised at least 3 publicly disclosed venture rounds at a time when money is tough for the food-tech operators.
Unlucky for Swiggy, lucky for the restaurant, uncomfortable with an element of fun for me – I decided to order myself a ‘The Green Lantern’ sandwich from this place called Big Fat Sandwich only because me and a friend happened to discuss this place just the previous night. Usually, I am the one to use the COD option because you never know what these apps might / might not bring to your doorstep but this time around I decided to go with the Paytm (go ‘War on Cash’) option to make this quick. I am pasting screenshots along with the timestamp on the top for everyone to follow the timeline but do not judge me by my eating & ordering habits which are being disclosed in this post.
The menu in the app said my sandwich was for Rs. 220/- and at checkout the app added some taxes to take the total to Rs. 260/-. The whole ordering experience was quite seamless and smooth. I was updated at regular intervals about the location of the delivery person, when my food was picked up and given an estimate as to when my food would be arriving (aren’t they spoiling the Indian consumer to the core). So the delivery guy comes and leaves the food with my guard. I notice the nice packaging and jump right into my food (with my new Netflix subscription of course). So the restaurant included a copy of their menu along with my food (now here is when it becomes really unlucky for Swiggy) I decide to take a look at their menu to see what I might want to indulge in sometime in the near future if they managed to do this sandwich well. To my complete surprise, the menu card says Rs. 220 inclusive of all taxes for ‘The Green Lantern’ (great choice of name; just wishing DC Comics did a better on-screen adaptation of this awesome superhero).