Nykaa’s Focus On Building Network, Not Quick Commerce: Falguni Nayar

Nykaa’s founder and chief executive Falguni Nayar has said that quick commerce will not be the only business channel for the company and that it will focus on addressing consumer demand on delivery once the sector reaches a certain size and scale.

Nayar was speaking to The Economic Times ahead of Nykaa’s annual event ‘Nykaaland.’ 

“The reality for us is that we will not get into additional categories for the sake of quick commerce and what we will do well is in our category where we have long-term interest and a long-term position to play,” she said.

According to her, the company’s focus remains on building an extensive network across the country, not just a few cities. 

“…Our vision is to build the beauty and fashion lifestyle in the country and that’s what we are doing; and quick commerce could be one of the small channels, but it cannot be the only” Nayar told ET, adding that “…it does not have a major impact on our mission.”

The update comes after the beauty and fashion major recently launched a 10-minute delivery pilot in select parts of Mumbai covering 5% of its SKU base.

(The story will be updated soon)