Nutraceutical Startup Fitday Ropes In Actor Mahesh Babu As Investor

Omnichannel nutraceutical startup Fitday has roped in actor Mahesh Babu’s firm GMB Entertainment as its investor.

Although the company did not disclose the financial terms of the deal, but said that the investment will help Fitday to boost its retail footprint and expand into newer markets.

Fitday also aims to expand its product availability in national retail chains, educational institutions, corporates and through partnerships to strengthen its position in the B2C market.

Founded in 2020 by Suresh Raju, Fitday sells healthy snacking products like vitamin gummies, protein bars, multigrain chips and more to address the issues of vitamin deficiencies and malnutrition. The company claims it has a presence of over 10,000 stores with a strong foundation in the retail market.

Babu said, “This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.”

This development comes at a time when actors and sports personalities have begun to show their support towards the Indian startup ecosystem through their investments.

For instance, actor Amitabh Bachchan’s family office has bought a minority stake in foodtech major Swiggy by purchasing the shares held by its employees and early backers, a few weeks ago.

Prior to that, Indian cricketer KL Rahul invested in Bengaluru-based direct-to-consumer fitness brand Boldfit and mixed reality startup Flam.

Meanwhile, healthcare services provider Abhay HealthTech roped in Indian actor Vindu Dara Singh as an investor, in July.

Additionally, Olympian PV Sindhu has also backed D2C wellness brand Hoop as well as agritech startup Greenday’s FMCG brand Better Nutrition.