NPCI Looks To Amazon, Flipkart To Pave Way For UPI Expansion

NPCI Looks To Amazon, Flipkart To Pave Way For UPI Expansion

SUMMARY

NPCI wants to enable online payments only after the product is delivered

This will be done through an escrow-like mechanism

The plan may take six-eight weeks to roll out

The National Payments Corporation of India (NPCI) is now looking to leverage the potential of ecommerce marketplaces, Amazon and Flipkart, for next phase of growth of Unified Payments Interface (UPI).

A media report citing people aware of the development said that NPCI is looking at Amazon and Flipkart to enable online payments only after the product is delivered. This can be enabled by using an escrow-like mechanism.

In simple terms, the money will be credited to e-tailers only after the delivery is confirmed by the consumers. At the time of purchase, UPI would create the escrow-like account where the money for the order would be parked. Once the order is confirmed, the payment will be transferred then.

However, this plan may reportedly take six-eight weeks to roll out. The idea is to gain the trust of non-adapting online users who still pay online via debit cards or mobile wallets. The report said that since ecommerce sees a lot of users and if they start using UPI for these payments, it would broaden the overall user base.

If the plan goes through, UPI may also see an increase in the volume and value share of UPI payments to merchants. This is because ecommerce payments are in the range of INR 1,500-2,000 on an average across leading platforms. It is being said that so far, at least 80% of transactions on UPI are for peer-to-peer payments.

UPI was launched by the NPCI in 2016 to allow users to transfer money immediately using a mobile. NPCI is an umbrella organisation setup by Reserve Bank of India (RBI) and Indian Banks Association (IBA) for all retail payments in India.

UPI also allows a peer-to-peer money collect request which can be scheduled and paid as per requirement and convenience. Since its inception, UPI has received strong support from the government.

Notably, the plan comes at the time when UPI has seen a decline in the number of transactions over the last two months.

The fall is being attributed to reduced cashbacks and outages, which led to an increase in transaction failure. The Central government has been taking several steps to digitise the mode of transactions and make India, a cashless society.

And in this, UPI has played a major role. But after a sudden rise in February 2019 and since then a decline in the transactions done via UPI, the attempts to collaborate with ecommerce marketplaces shows the proactive call to continue India’s digitisation.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

NPCI Looks To Amazon, Flipkart To Pave Way For UPI Expansion-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

NPCI Looks To Amazon, Flipkart To Pave Way For UPI Expansion-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

NPCI Looks To Amazon, Flipkart To Pave Way For UPI Expansion-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

NPCI Looks To Amazon, Flipkart To Pave Way For UPI Expansion-Inc42 Media
NPCI Looks To Amazon, Flipkart To Pave Way For UPI Expansion-Inc42 Media
You’re in Good company