Now, Zomato Lets Users To Get Food Recommendations From Friends

SUMMARY

The foodtech major has unveiled a new initiative where users can get food recommendations from their friends

‘Recommendations from Friends’, will require the users to synchronise their contact information with Zomato’s app

Via this, users can see and give food recommendations

Continuing its experimentation spree, foodtech major Zomato has unveiled a new initiative where users can get food recommendations from their friends.

The initiative, ‘Recommendations from Friends’, will require the users to synchronise their contact information with Zomato’s app, enabling them to see and give food recommendations, the company’s marketing head Sahibjeet Singh Sawhney announced in a LinkedIn post.

“Introducing Recommendations from Friends. See which restaurants your friends are ordering from; what dishes they are recommending — get inspired while feeling bad about your own food choices,” the post said.

This comes at a time when Zomato has been continuously expanding its offerings.

With the recent launch of its ‘going-out’ business ‘District’ app, Zomato aims to build this segment as its third largest B2C business. The app enables customers to discover and reserve tables at restaurants while also booking tickets for movies, sports, live performances, among other events.

Additionally, the listed startup also introduced “Food Rescue” initiative, allowing users to buy cancelled food orders from nearby areas. With this, Zomato aims to reduce food wastage caused by end moment order cancellations.

Besides, Zomato’s newly launched feature, ‘Book Now, Sell Anytime’ allows users to buy event tickets in advance and re-sell it on the app itself in case of any last-minute changes.

A few days back, Zomato also raised INR 8,500 Cr (around $1 Bn) through its first qualified institutional placement (QIP), with an aim to expand its quick commerce business Blinkit and support other key growth initiatives.

Shares of Zomato jumped over 6% during the intraday trading session yesterday (December 5) to hit a fresh all-time high at INR 304.50 apiece on the BSE.

Today, at 11:21 AM, the company’s shares were trading at INR 301.05 apiece, 0.52% up from its previous day close at INR 299.50.

Zomato posted a 30% decline in its consolidated net profit to INR 176 Cr in the Q2 of FY25 from INR 253 Cr posted in the preceding June quarter.