Now, The Good Glamm Group’s D2C Brands Division CEO Sukhleen Aneja Quits

Days after The Good Glamm Group announced a workforce restructuring exercise, the content-to-commerce unicorn’s CEO of D2C vertical The Good Brands Co, Sukhleen Aneja, has departed from the startup.

Aneja was with the The Good Glamm Group for the past two-and-a-years, helming the D2C beauty and personal care division, whose portfolio consists of brands like MyGlamm, The Moms Co., and Organic Harvest. 

Prior to joining The Good Glamm Group, Aneja was the chief marketing officer at Reckitt for over four years.

Speaking on her tenure, Aneja said in a statement, “It was my first taste of entrepreneurship, focusing on D2C and marketplace first businesses… Over the past 2.5 years, we’ve built a strong foundation, completed our fundraising and are now on track to become profitable and get ready for that IPO.”

The Good Glamm Group said that Aneja played a pivotal role in shaping the startup’s growth trajectory and was instrumental in achieving significant milestones, including successful fundraising rounds, and driving the organisation towards profitability.

“She has also helped build a strong brand team in-house that will be continuing the base set by her…” the startup said.

The announcement comes days after Inc42 reported that The Good Glamm Group laid off 150 employees, or 15% of its workforce, over a period of about 12 months in a restructuring exercise.

The layoffs were a result of the startup completing the integration of all the companies it has acquired.

A part of the restructuring exercise was adding several new names to the C-suite. Besides appointing Kamal Lath as the Group CFO, the company saw Manan Jain take charge as Group COO, Kartik Rao as Group CPO, Avalok Langer as new Group CCO, among others. 

Darpan Sanghvi, group founder and CEO of The Good Glamm Group, founded D2C brand MyGlamm in 2017. MyGlamm came together with Priyanka Gill-founded digital media platform POPxo and Naiyya Saggi-founded online parenting startup BabyChakra in September 2021 to form The Good Glamm Group.

The Good Glamm Group has acquired almost a dozen brands , including ScoopWhoop, Organic Harvest, and Sirona, since then. 

Now, the startup is eyeing its initial public offering (IPO) by Diwali 2025 and is also looking to turn profitable by then.

While The Good Glamm Group hasn’t filed its financial statements for FY23 yet, its consolidated net loss widened over 6X year-on-year to INR 273 Cr in FY22.

The group has raised a total funding of about $270 Mn till date and counts the likes of Prosus, Warburg Pincus, and Bessemer Ventures among its backers.