Businesses have adapted themselves to the changing pattern of consumption behaviour. This has given rise to lots of ecommerce platforms in India to reach out to a bigger audience. As per the NASSCOM reports India’s ecommerce is expected to grow to $100 Bn in revenues by 2020, expanding at 33% rates from $14 Bn this year.
With this the Confederation of All India Traders (CAIT) has decided to develop a portal called “e-lala” for the small grocers and shopkeepers of India to help small traders counter the onslaught of online retailers.
The increasing competition from the venture funded ecommerce players CAIT has decided to upbring the local retailers at par. More and more offline retailers have now started taking the online path, as they fierce a complete downturn of their business from etailers. However, the online retailers are themselves not sure of their business in coming years with a confused status of FDI in B2C ecommerce in India and the way government and few are promoting the “Make In India” campaign in India.
CAIT confirmed the development in a recent national meeting in Nagpur. However, Harish Garg who is the national secretary and president of the Chandigarh chapter of CAIT said that the new portal will be up and running in next three months. For now, the committee is in talks with technology companies to evaluate the cost of setting up and maintaining the site.
Garg said that the Indian traders still prefer a traditional manner of business including ledger accounts on paper. “This attitude has given an advantage to online companies to capture the Indian market. Indian traders are not realising the loss of business due to online retailers. This has prompted CAIT’s move to launch its own business to help them out.”
For the time being the portal will require traders to register themselves as sellers. As for consumers, they will be allowed to buy directly from the sellers without any intermediaries.