Nikhil Kamath Backed Collective Artists Network Buys Galleri5 To Boost Its AI Creator Offerings

SUMMARY

With this acquisition, Collective Artists Network looks to expand its tech-based integrated solutions ranging from talent management, creator tech, influencer marketing and consultancy.

However, the company did not disclose the financial terms of the deal.

Last week, Collective Artists Network reportedly acquired digital content creator platform Terribly Tiny Tales (TTT).

Mumbai-based talent management and influencer marketing firm Collective Artists Network has acquired AI-based platform galleri5 to expand its creator and content ecosystem.

However, the company did not disclose the financial terms of the deal.

galleri5 is a creator intelligence platform helping brands to collaborate with influencers to reach their audience.

With this acquisition, Collective Artists Network looks to expand its tech-based integrated solutions ranging from talent management, creator tech, influencer marketing and consultancy.

“By leveraging advanced AI technology, we can drive more impactful and personalised storytelling, trendspotting and research which will further solidify our position as a leading new media company centred around talent,” said Subramaniam.

The development comes at a time when Collective Artists Network is on an acquisition spree. Last week, the company reportedly acquired digital content creator platform Terribly Tiny Tales (TTT).

This acquisition was made right after Zerodha cofounder Nikhil Kamath made a secondary investment in Collective Artists Network on the heels of InMob’s exit with a 5X return on its bet.

Founded in 2019 by Vijay Subramaniam, Collective Artists Network is a talent management company with cross category clients, including creative artists, brands, and the investment community.

Its wide range of integrated solutions ranges from talent management to creator tech to sports sponsorship and consultancy, alongside production, influencer marketing, creative strategy, and media distribution. It has individuals and companies like Ranveer Singh and Global Esports among its clients.

This comes close on the heels of the Indian creator ecosystem gaining traction from global tech players.

Last month, Google announced that it is aiming to launch its AI-powered content creation tool for merchants, Product Studio, in India in the next few weeks. With this, the tech major aims to woo merchants and diversify its product offerings for small businesses.

Also, ecommerce giant Amazon recently rolled out new creator-focussed initiatives like Creator University and Creator Connect in India to enable creators to sell their products on the marketplace via video tutorials, articles, actionable insights, workshops and case studies.

In December last year, YouTube also rolled out its branded content platform, YouTube BrandConnect, in India. Back then, the platform was only accessible to eligible creators and select advertisers in the country.