Myntra took a U-Turn on its app only strategy and re-launched its mobile website in a bid to avoid missing out on customers. The move is aimed at first-time web users, who do not use its mobile app.
Paytm To Invest $1.46 Mn To Market ‘Make In India’ Products
Bolstering the business of small and medium retailers within the country, Paytm is all set to spend about $1.46 Mn (INR 10 Cr.) in order to market ‘Make In India’ products on its platform. The products in the section will include everything from mobile phones, clothes to home furnishings.
Paytm Eliminates Transaction Fees For Offline Merchants
In a bid to drive cashless transactions in the offline market, Paytm will remove the ‘merchant fees’ for all wallet transactions that happen offline. The company is also aiming to triple its daily mobile wallet transactions to 10 Mn.
Odisha Gets New Startup Policy
To make Odisha one of the top three investment destinations of the country, chief minister Naveen Patnaik unveiled a 10 year ‘industrial development policy – 2025’ at ‘Make in India’. The policy will help the ease of doing business by providing infrastructure, land and some funding.
Flipkart Crosses 50 Mn Mark On PlayStore
Flipkart has become the first Indian app to cross 50 Mn install mark on Google Play Store. It is also the highest rated Indian shopping app on Google Play.
Karnataka Unveils New Guidelines For Cab Aggregators
To level the playfield for regular taxi operators and cab aggregators, Karnataka unveiled the ‘Karnataka On-demand Transportation Technology Aggregators Rules, 2016’, which lists rules that online cab aggregators will need to follow if the draft comes into effect 30 days from the date of issue.