News That We Missed – Meraevents, Shopclues, Flipkart And Much More…

Meraevents launches Digibroc, a tool to Revolutionize the process of brochure and catalog distribution

Events portal, Meraevents has recently launched Digibroc, an online platform for exhibiting and distributing information through printed brochures and catalogs, as per the user preferences.

It helps exhibitor to know the details of the visitors who sought access to digital brochure and follow up further based on the visitor interests.

Digibroc assigns each product brochure a QR code. When visitors or prospective users visit an exhibition stall, they scan the QR code of their desired product brochure and get the digital copy of brochure on their mobile devices. The visitor can also log in and view the brochures of other stalls in the exhibition he had visited. Digibroc analytics enables exhibitors to know the interest of the users. Just by a click, the exhibitors can know the interest of all the visitors.

Also, it has provided the benefit of sharing the brochures through social media. So the promotional level increases on a large scale, which eventually goes viral if a social media like Facebook is involved, ultimately benefiting the exhibitors.

MeraEvents.com is an event listing, promotion and ticketing platform known to offer smart solutions and customized marketing packages to event organizers.

Shopclues launches Spiritual products category

Online marketplace, ShopClues.com, has launched the “Spiritual” products category on the website. The idea is to offer a holistic assortment of spiritual, religious and divinity products to its customers.  The store has brought several suppliers together to offer a rich catalogue of spiritual and divinity products, all under one url.

Customers can also access a wide selection of home decor items, like mandirs, puja thalis, paintings, swastikas, chowkis among others on Shopclues. Adding on, special selection of Devotional Music CDs and books is a highlight.

Flipkart re-enters into the large appliances segment, launches Television

E-commerce player Flipkart has recently relaunched the television category on the website. Flipkart had shut down the sales of consumer durables such as television sets, refrigerators, air conditioners and washing machines last year in May, due to the high shipping costs, and issues like breakage during delivery and less demand. But the boost in TV industry in the recent months has forced Flipkart to come up with this segment again.

At present, it is offering this category only to the shoppers from Mumbai, Bangalore and Delhi with plans to eventually start deliveries to other cities. Some of the key brands available include  Samsung, Sony, LG, Panasonic, Philips, Toshiba and Videocon.
Kalyan Krishnamurthy, SVP – Retail at Flipkart said in the statement that the company will be “adding many more products & verticals in the coming months.”

Earlier this week, Flipkart also launched its app for Windows Phone platform. Flipkart app is already available to Android and iOS users.

Klip Brings Wanelo’s Co-Founder On Board As Advisor

Social commerce startup Klip.in has recently appointed Sarvjeet Ahuja, co-founder of Wanelo, as a Technical Advisor. Ahuja’s Advisory role will help Klip in translating their product vision into product strategy & roadmap and also in providing mentorship to their core team in building a better product.

Sarvjeet Ahuja, a post graduate from IIT Roorkee, has over 16 years of experience in the tech domain leading the architecture and technology design of various products and services. Ahuja is also a General partner at The Morpheus startup accelerator where he mentors startups.

Wanelo, a company co-founded by Ahuja is a startup that works in the similar space as that of Klip’s. “His experience in having built and scaled a social commerce product will be of critical value to us,” said Harsh Gadia.

Klip aggregates all the products and allows users to discover relevant products based on their social network and connections. The users can find products based on the tastes of the people they are following. They can also Klip products from anywhere on the web and create Klipboards they like. Klip is a Venture Nursery backed startup and got funded last year from the Charter Angels of Venture Nursery, Mumbai Angels and other independent investors in first round.

Meritnation launches new Mobile App for Maths Tables

Meritnation.com, an online K-12 education portal for students, has recently launched a new Math Tables app. The app will provide students an easy and fun way to learn Math tables on their smartphones & tablets while on the go. The app is designed as a game, thereby will be engaging and encouraging kids to practice more.

“This is the first of many apps that are in the pipeline which will help our students focus on specific skill sets & master the concepts in a fun gamified way. In our testing we realised that our Tables app was appreciated not just by young students but also graduates who were preparing for exams like CAT & GMAT” said Vivek Narayanan – VP Product – Meritnation.com.

The app is powered by a learning engine that helps students master the questions in which they face the maximum amount of difficulty. The app promotes these questions as a challenge to students, eliminating boredom and making learning exciting.

Based on a algorithm, the app identifies unique trouble spot for every child and exposes the child to the same repeatedly, till mastery is attained. The app has numerous question types thus make the app “Boredom-Proof”.

Amazon launches Health & Personal Care store

Online Marketplace. Amazon.inhas launched Health & Personal Care store on its platform.  The wide selection of products in Amazon.in’s Health & Personal Care store has been segmented into several sub-categories for easy navigation. These include Diet & Nutrition, Healthcare, Body Supports, Living and Mobility Aids, Personal Care and Sexual Wellness. The store also features a dedicated Ayurveda store with single herbs, formulations, personal care, medicated massage oils and rubs. Customers can browse through these sub-stores and narrow down to products of interest using filters for customer review, price, and discounts. For healthcare products, additional information such as indications, directions for use and dosage have been provided to help customers make informed purchase decisions.

The store offers 150+ globally reputed brands like Optimum Nutrition, Nature’s Best, Nature’s Bounty, Nestle, Horlicks, McDavid, Gillette, Dettol, Oral-B, Colgate, etc.

Recently, Amazon has also launched Video games, Luggage and Music category.

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