Neobanking Startup Niyo Raises $30 Mn For Brand Building, Expanding Product Suite

Neobanking Startup Niyo Raises $30 Mn For Brand Building, Expanding Product Suite

SUMMARY

Niyo will use the fresh capital to expand product capabilities and widen its customer base

In February this year, Niyo raised $100 Mn from investors including Accel, Lightrock India, Beams Fintech Fund, and JS Capital

It offers digital savings accounts and other banking services in association with other banks

Neobanking startup Niyo has raised $30 Mn in its latest funding round from Multiples Alternate Asset Management. 

Niyo will use the fresh capital to expand product capabilities and widen its customer base. It will further use funds for brand building and bolstering its team across divisions.

“Our focus is on enhancing product development and expanding product suite to have more consumer-focused products like credit cards, remittances and loans etc. Our foray into new categories will help us leverage tailwinds for digital financial products that the market is seeing today,” Niyo CTO and cofounder Virender Bisht said.   

Niyo, founded in 2015 by Vinay Bagri and Bisht, offers digital savings accounts and other banking services in association with other banks. It is looking to expand its services to over 16,000 pin codes in the country.  

In February this year, Niyo secured $100 Mn from a bunch of investors, including Accel, Lightrock India, Beams Fintech Fund, and JS Capital. 

Niyo serves nearly 4 Mn customers through its banking and wealth management products. Over 10K new users visit its platform daily, according to the startup. Niyo has processed transactions worth over $3 Bn to date, it said in a statement. 

In the neobanking space, Niyo competes with the likes of Open, Jupiter, Fi and Zolve. 

While Open turned unicorn in May this year, Jupiter and Fi are grappling to comply with RBI’s PPI guidelines. Last year, Zolve also raised INR 300 Cr from DST Global Partners, Tiger Global, Alkeon Capital, and existing investors Accel and Lightspeed Venture Partners. 

According to an Inc42 report, India’s fintech market is estimated to grow to $1.3 Tn by 2025. Of this, the neobanking sub-sector, which is currently estimated at $48 Mn, is likely to double its market size to $97 Mn by 2025. 

You have reached your limit of free stories
This Diwali, Get Up To 74% Off On Inc42 Plus

Become A Startup Insider With Inc42 Plus

Inc42 Plus Diwali Offer Ends In
countdownmail.com
2 YEAR PLAN
₹19999
₹6499
₹270/Month
UNLOCK 68% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹3499
₹291/Month
UNLOCK 65% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Neobanking Startup Niyo Raises $30 Mn For Brand Building, Expanding Product Suite-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Neobanking Startup Niyo Raises $30 Mn For Brand Building, Expanding Product Suite-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Neobanking Startup Niyo Raises $30 Mn For Brand Building, Expanding Product Suite-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Neobanking Startup Niyo Raises $30 Mn For Brand Building, Expanding Product Suite-Inc42 Media
Neobanking Startup Niyo Raises $30 Mn For Brand Building, Expanding Product Suite-Inc42 Media
You’re in Good company