Nazara’s Sportskeeda To Buy US Entertainment Portal ‘Prime Timer’

Sportskeeda, the sports media arm and a wholly owned subsidiary of listed gaming platform Nazara Technologies’ material subsidiary Absolute Sports, has signed an asset purchase agreement to acquire the intellectual property rights (IPR) of US-based entertainment content platform Prime Timer for $500K (INR 4.28 Cr). 

The all-cash deal will be executed in one or more tranches, Nazara said in an exchange filing.

Sportskeeda signed the deal with the platform’s founder Jed Rosenzweig and parent entity, Snugglefish Media LLC, yesterday, the filing said. As part of the deal, Sportskeeda will acquire Prime Timer’s brand, domain, content, intellectual property, and social media accounts.

“… Sportskeeda Inc, has on June 26, 2025, entered into an asset purchase agreement… with Snugglefish Media LLC and Jed Rosenzweig, for acquisition of all the intellectual property rights including brand, domain, content, IP, social accounts, associated with Prime Timer owned by the seller and founder, for an aggregate consideration not exceeding $500,000 to be paid in cash… in one or more tranches,” the filing said. 

Notably, Prime Timer is an entertainment website that caters to viewers of US-focussed TV shows and soap operas. As per Nazara, the site attracts 2 Lakh+ users and about 14 Lakh monthly pageviews. It reported a turnover of $188,458 (about INR 1.6 Cr) for the year ended May 2025.

The listed gaming company said that the acquisition will help Absolute Sports expand its presence in the global digital entertainment arena. 

The deal comes at a time when Nazara has been ramping up its international ambitions through a mix of acquisitions, strategic partnerships, and investments. Just a day ago, Nazara also announced an investment of INR 4.74 Cr in two global gaming VC funds, signalling its deeper push into content and gaming assets worldwide.

Nazara, which has remained active on the M&A front, recently also extended the timeline to acquire a 92.3% stake in AFK Gaming, and completed the purchase of Smaaash Entertainment, an insolvency-hit sports entertainment startup. 

It also decided against exercising a call option in Moonshine Technology, citing existing stake levels.

From entertainment media to esports and real money gaming, Nazara is gradually shaping a multi-vertical global gaming and content network, even as profitability takes a short-term hit. 

In Q4 FY25, the company reported a 53% QoQ dip in its net profit to INR 4.1 Cr, while profit for FY25 dropped 32% YoY to INR 51 Cr. Operating revenue, however, saw a 43% YoY increase to INR 1,623.9 Cr in the full fiscal year, while it rose 95% sequentially to INR 520.2 Cr in Q4 FY25.

Shares of Nazara ended today’s trading session 0.76% lower at INR 1,310 on the BSE.