Nazara’s NODWIN Gaming Partners Global Esports Federation To Fuel Expansion

Nazara Technologies’ esports subsidiary NODWIN Gaming has signed an agreement with Singapore-based Global Esports Federation (GEF) to become its portfolio management company (PMC) for global emerging markets across South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. 

With the agreement, the esports company is looking to further its global expansion plans. With the GEF onboard, NODWIN Gaming has acquired exclusive rights to create and market GEF-licensed esports events in more than 20 countries such as India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, in addition to the entire continent of Africa.

The GEF convenes the global esports ecosystem, including the adjacent industries and diverse network of global impact partners, on a single platform. Launched in 2019, it claims  to have over 155 member gaming federations and hosts the biggest esports tournament at a global level like the annual Global Esports Games (GEG) and the Global Esports Tour (GET).

With the agreement, NODWIN Gaming has secured non-exclusive rights to host GEF-licensed events globally. 

“The world of esports is evolving towards a true global celebration of esports titles across the world. GEF truly epitomises the hopes and aspirations of all the developing world markets that NODWIN seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world,” NODWIN Gaming cofounder and managing director Akshat Rathee said. 

Meanwhile, GEF’s COO Mario Cilenti said that the Nazara subsidiary’s capabilities and extensive experience makes it an ideal partner to advance the GEF’s mission and further engage with esports communities across key growth regions. 

It is pertinent to note that flush with funds, Nazara has earmarked $100 Mn for mergers and acquisitions over the next two years. As a result, NODWIN has been on a global expansion spree.

In February, it acquired Ninja Global FZCO (Ninja), a company which has assets in esports and gaming production across Turkey and the Middle East. Earlier this year, it also made two investments in Freaks 4U Gaming, a leading full-service gaming and esports agency in Germany. 

Shares of Nazara ended today’s trading session 2.44% lower at INR 638.50 on the BSE.