Nazara To Snap Up UK-Based IP Gaming Studio Fusebox For $27.2 Mn

Nazara To Snap Up UK-Based IP Gaming Studio Fusebox For $27.2 Mn

SUMMARY

Nazara Technologies will acquire UK-based IP gaming studio Fusebox Games for $27.2 Mn (INR 228 Cr) in an all-cash deal to expand its global gaming portfolio.

Fusebox operates IP driven interactive story games that are primarily monetized through in-app purchases

This acquisition is part of Nazara's strategy to grow its gaming portfolio, following recent stakes in Nextwave Multimedia and Circle of Games

Gaming major Nazara Technologies will be acquiring UK-based IP gaming studio Fusebox Games for INR 228 Cr ($27.2 Mn) in an all-cash deal.

Nazara’s founder and chief executive Nitish Mittersain said,  “We see a large opportunity in building an IP based global gaming business that benefits from our core base in India where we can support global studios through enhanced user acquisition strategies, data analytics, live operations and new initiatives such as implementing our in-house AI playbook.”

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